Your badge contains information about how and when you earned your Facebook Blueprint certification and, most importantly, it can be reliably (and easily) verified online (by a potential employer who wants to do a background check on you, for example). In other words, it’s not just some flashy image that looks good next to your name (which it does), it’s a valid proof of your proficiency in Facebook advertising. More importantly, your Blueprint badge is not just a social media show-off material. Such an ease of share gives the badge an outstanding bragging potential! 3. Additionally, they can be embedded on your own website or even included in your resume or email signature. It allows you to brag on social mediaįacebook Blueprint Certification badges are easily shared on Facebook and other social media. It’s the most advanced level in our Blueprint program, designed to test your Facebook marketing expertise through rigorous, proctored exams. It’s the only certification officially recognized by Facebookįacebook Blueprint Certification is the only certification officially recognized by Facebook. After that period, you either lose your badge or need to retake the exam and get re-certified.Īccording to Facebook, exam re-certification costs are the same as the initial exam, which means you would have to pay another $300 after 12 months (and pass the exams again, of course) to get to keep your certificate. Plus, keep in mind that the certification is valid for a year.

So, one certification badge would cost you around $300 (2 exams, $150 each). In order to become certified, you will need to take the Facebook Advertising Core Competencies exam in addition to either of the media professional exams – the Facebook Certified Planning Professional or the Facebook Certified Buying Professional – to receive your certification and digital badge.” The actual exam fee may differ based on your country and will be displayed during the checkout process. “The Facebook Blueprint Certification exams will cost up to the equivalent of $150 US dollars per exam. This is what the Blueprint FAQ states about the price of the certification: Is Facebook Blueprint Certification Free? To get a Facebook Blueprint certification in the Buying expertise, you have to pass the following two exams with a score of 700 or higher:Īs you can see, both certifications require you to pass the Facebook Advertising Core Competencies, while the second exam differs.

EXAM 322-101: Facebook Certified Planning ProfessionalĢ.

EXAM 310-101: Facebook Advertising Core Competencies.

To get a Facebook Blueprint certification in the Planning expertise, you have to pass the following two exams with a score of 700 or higher: Both certifications are valid for 12 months, after which period you have the option to get re-certified.ġ. Each of the Facebook Blueprint certifications consists of two exams. How Do I Get Certified?īlueprint currently offers two Facebook advertising certifications – one for buying and another one for planning. In order to streamline the entire learning process, Facebook also offers customized Learning Paths that consist of courses grouped by job title (Brand Marketer, Digital Planner, Gaming Publisher, etc.). For example, the “Increase online sales” category contains courses like “Closing the Deal with Conversions”, “Offers: Attract, Convert, and Reward Customers”, “Enhance Your Direct Response Campaigns with Audience Network”, and so on. There are 17 available course categories that include: Get started with Facebook, Get started with advertising, Learn advanced buying options, Target the right audience, Build awareness, Drive consideration, Generate leads, Promote my app, Increase online sales, Increase in-store sales, Choose ad formats, Get creative inspiration, Manage ads, Measure ad performance, Learn about Messenger, Learn about Instagram, and Distribute and monetize content.Įach of the categories consists of multiple courses. Whether your aim is to build brand awareness, generate more leads, or monetize your content, Facebook Blueprint has got you covered. With 100 courses available (at the moment of writing this article), covering everything from “ Creating a Facebook Page” to “ Building Your Mobile Presence With Instagram Business Tools”, Facebook Blueprint is your number one go-to resource for everything related to Facebook advertising.Ĭourses are further divided into a variety of categories depending on your end goal.

Blueprint teaches you how to use Facebook marketing tools. At the same time, it is Facebook’s official global examination and certification program. They Won’t Teach You This in the Blueprint CoursesĪs its very name suggests, Facebook Blueprint is the most comprehensive guide to Facebook advertising, offered by Facebook itself.Facebook Blueprint Certification – Worth It or Worthless?.3 Tips for Passing the Facebook Blueprint Exam.

Facebook blueprint course